Savanna South Africa’s Premium Cider Brand is rooted in a dry humor and conveys all its messaging through humorous advertisements and quirky messages.
The brand required a retail look and feel that embodies their humor and brand.
All the designs had to convey a sense of fun and humor with “Dry” wit, and show a constant instore equity.
A display unit that can live a second life helping people, a free standing display unit which breaks down into a small class room.
Coca-Cola Second life display unit
Savannna Cider, Retail brand style guide
Heineken launched in Brazil with the ATL campaign, “Take a fresh look through the Heineken window”.
The look and feel of the 2D brand was to view the Heineken bottle through the star which is its brand icon. The star acted as a window, framing the bottle.
“Take a fresh look through the Heineken window”
China Mondelez launched their first premium chocolate brand into a heavily competitor dominated landscape.
Milka needed a strong launch identity which would stand out in trade and quickly win the market share in a fairly new chocolate category.
Milka Chocolate China Launch POSM
Personal Care Category
Unilever and Coles teamed up to design a new solution to shopping in the hair care section in premium super stores.
The idea was to get shoppers to shop per brand and not per variant. Therefore, a consumer can shop by brand. This ideology will increase the basket size by increasing the number of offerings the brand has in one location.