One thing I love about great industrial design is that it solves complex challenges, it answers impossible briefs, all while remaining beautiful, engaging and functional.
For 15 years I have made my career as an industrial designer specialising in retail,from the inception of the brief to sketches to final concepts to production, using insight and theory as a backbone of all designs.
I have created retail brand experiences and displays across markets
all over the world from South Africa, Brazil, China, Australia to most
emerging markets in South East Asia, and over these years I have
gained a valuable knowledge of the world of retail design, keeping
brand values and promises at the core of all the designs I have ever
created or overseen.
My strengths are design, innovation, understanding and interpreting
brands and a good understanding of manufacturing allowing me to
convert designs for all manufacturing processes into reality.
Great ideas come from everywhere, I have the skills to turn those
ideas into something you can touch.
Idea formation and hand sketching
Vector sketching and planning
Conceptual design and visualisation
Design for manufacturing
3D CAD - Creo
3D Rendering - 3D Max
Retail Point of Sale Design
Point of sale design
Pop Up stores
Retail brand experiences