One thing I love about great industrial design is that it solves complex challenges, it answers impossible briefs, all while remaining beautiful, engaging and functional.

For 15 years I have made my career as an industrial designer specialising in retail,from the inception of the brief to sketches to final concepts to production, using insight and theory as a backbone of all designs.

I have created retail brand experiences and displays across markets

all over the world from South Africa, Brazil, China, Australia to most

emerging markets in South East Asia, and over these years I have

gained a valuable knowledge of the world of retail design, keeping

brand values and promises at the core of all the designs I have ever

created or overseen.


My strengths are design, innovation, understanding and interpreting

brands and a good understanding of manufacturing allowing me to

convert designs for all manufacturing processes into reality.

Great ideas come from everywhere, I have the skills to turn those

ideas into something you can touch.


Conceptual Design

  • Product innovation

  • Idea formation and hand sketching

  • Digital sketching 

  • Vector sketching and planning

Industrial Design

  • Conceptual design and visualisation

  • Design for manufacturing

  • 3D CAD - Creo

  • 3D Rendering - 3D Max

  • Engineering Considerations

  • Prototyping

Retail Point of Sale Design

  • Point of sale design

  • Pop Up stores

  • Retail brand experiences

  • Retail interiors

  • shopper marketing

  • Brand activations

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