The Spice People
Robertson’s Spices is a brand under the Unilever umbrella. It has a large share of the South African Market.
The brand at this stage had just undertaken a massive packaging change and was looking for continued loyalty from their consumers.
Brand: Robertsons Spice
Client: Unilever South Africa
Agency: Barrows Design and manufacturing South Africa
Role:
Conceptual design
Design creation and rendering
Engineering consideration
The challenge
With the launch of their new pack Robertson’s Spice wanted to make sure they retained loyalty from their consumers.
They wanted a way to give back to the consumer and also drive sales upwards.
The spice rack was a campaign to drive sales and loyalty by giving away a spice rack if you were to purchased five or more of the spices.
The budget for the rack was under $2.
Unilever’s marketing team put out a general brief to come up with a gifting idea for a spice rack, the pod and twist design was chosen as the right solution.
The twist spice rack was born, a cheep and affordable rack that created a little bit of interest in the kitchen.
The unit held 5 spices to encourage the purchase of 5 different spices.
The Solution
