British American Tabacco is one of the world’s largest Tobacco suppliers and own three of the leading brands in Indonesia: Club Mild, Star Mild and Dunhill.
Tobacco laws in Indonesia are more relaxed when compared with other first world markets, which allows for more POS designs to be implemented.
We were required to create a 3D Design style guide and implementable design for the region that was both cost effective and on brand.
Design creation and rendering
Brand: Club Mild Cigarettes
Client: British American Tabacco
Agency: Barrows APAC
Create a 3D retail style guide that best suited the young energetic brand of Club Mild.
We had very little to work with from a brand perspective and only a pack art for inspiration.
The designs needed to premiumise the brand and make the brand the choice of cigarettes for an emerging youth market. Design needed premiumise the Club Mild brand over and above the local brands which show great loyalty.
I used the Graphic Design of 20’s pack as an inspiration to create a tool kit of 3D designs that served as a guide for all future POS designs.
With the design in mind, I also created units that premiumised the brand and at the same time were economical to produce.