Exceptional Quality

British American Tabacco is one of the world’s largest Tobacco suppliers and own three of the leading brands in Indonesia: Club Mild, Star Mild and Dunhill.
Tobacco laws in Indonesia are more relaxed when compared with other first world markets, which allows for more POS designs to be implemented.
We were required to create a 3D Design style guide and implementable design for the region that was both cost effective and on brand.

Brand: Club Mild Cigarettes 

Client: British American Tabacco

Agency: Barrows APAC

Creative direction
Conceptual design
Design creation and rendering

Engineering consideration

The challenge

Create a 3D retail style guide that best suited the young energetic brand of Club Mild. 
We had very little to work with from a brand perspective and only a pack art for inspiration.
The designs needed to premiumise the brand and make the brand the choice of cigarettes for an emerging youth market. Design needed premiumise the Club Mild brand over and above the local brands which show great loyalty. 

The Solution

I used the Graphic Design of 20’s pack as an inspiration to create a tool kit of 3D designs that served as a guide for all future POS designs.
With the design in mind, I also created units that premiumised the brand and at the same time were economical to produce.

Back of Bar Plinth Glorifier

Counter Top Multi Pack Illuminated Display

Wall Mounted Multi Pack Display

Wall Mounted External Beacon