Pringles - You Don't Just Eat Em
Pringles was in the market for a new look and feel for the South East Asian region, we were involved in creating a consistent look and feel for the entire region which could be used as a guideline for all POSM Requirements going forward.
Role:
Creative direction
Conceptual design
Design creation and rendering
Brand: Pringles
Client: Kelloggs APAC
Agency: Barrows APAC
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The challenge
Create a set of brand Guidelines for the entire region for Pringles point of sale, and create a document that could be used as a guidelines for any new POSM materials created.
The design tool kit would need to span across the entire APAC region. And translate into many types of manufacturing processes in many different countries.
Table Top Gravity Feed
Aisle End Display
Bulk Free Standing Display
Modular Gravity Feed System
Rotating Counter Unit Concept Sketch
Under Shelf Space Saver
In Flight Tablet Stand
