Engineered to Perform

The Oral-B brand is a worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company since 2006, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centres and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists than any other brand worldwide.  

Brand: Oral B

Client: Oral B Australia

Agency: Barrows APAC

Role:
Creative direction
Conceptual design
Design creation and rendering

The challenge

Oral B Required a range of POS designs to launch and to maintain the brand that reflected the technology and the personality of the brand.
The units had a thin budget and required some clever thinking on the materials to keep the look and feel ultra premium yet within the budget.

The Solution

we utilized the brand guidelines for inspiration and created designs that fitted into the Oral B brand, the units were made modular to create economies of scale to bring the units into budget.

Free Standing Display

Counter Top Digital Display

Store in Store Display Modules