It’s dry, but you can drink it.
Savanna South Africa’s Premium Cider Brand is rooted in a dry humor and conveys all its messaging through humorous advertisements and quirky messages.
The brand required a retail look and feel that embodies their humor and brand.
All the designs had to convey a sense of fun and humor with “Dry” wit, and show a constant instore equity.
Brand: Savanna Cider
Client: Distell - South Africa
Agency: Barrows South Africa
Design creation and rendering
Engineering and production overseeing
The brand required clever thinking point of sale, designs for Off- Consumption and On-Consumption venues around South Africa.
The designs had to capture the Savanna brand essence and communicate as a guide for how to design for the brand when applied to retail POS.
We re-looked the design process for a standard retail style guide and turned it on its head, deciding that each design should create a humorous dual meaning, conveyed through a visual pun, and combine that with a unique shape and form that best embodies the brand.
We created designs that made you smile and reminded us that the brand was a fun brand.